Magazine LEGO® Friends™

The magazine is 36 pages long including the front and back covers. In addition to the comic pages, there are usually two or three posters (part of the magazine pages), and pages with puzzles and mazes, crafts and occasional cooking recipes. Many issues contain information about the Friends characters and popular LEGO Friends sets.

Typically, there are two comic stories in each issue, and one of them contains a scene featuring the toy attached to that issue. In the picture below, you can see a comic page showing the scene with the kitchen, photographed together with the kitchen mini-set that came with the same issue.

Working closely with the Creative Lead and Lego Friends Marketing team I was responsible for on the Visual Branding and Art Direction in collaboration with other Lego departments on the look and feel and stories within the brand guidelines.

Comic book example.

Description  and Images from: :

LEGO, the LEGO logo, the Minifigure, DUPLO, the DUPLO logo, BIONICLE, the BIONICLE logo, LEGENDS OF CHIMA, the LEGENDS OF CHIMA logo, DIMENSIONS, the DIMENSIONS logo, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, the MINDSTORMS EV3 logo, MIXELS, the MIXELS logo, NINJAGO, the NINJAGO logo, NEXO KNIGHTS, and the NEXO KNIGHTS logo are trademarks and/or copyrights of the LEGO Group. ©2017 The LEGO Group. All rights reserved.