Books LEGO® Friends™

LEGO®Friends Character Encyclopedia. Art Direction and Character design.

LEGO®Friends Character Encyclopedia written by Catherine Saunders, published by DK Publishing. Visual branding Art Direction in Cooperation with LEGO Friends design team, marketing team and CL.

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Content design and layout in cooperation with LEGO EL department.14527487494_9b46529e86Character design created with LEGO Friends design and Marketing team. Sets of different sizes are showcased under the Hobbies, Locations and Vehicles sections of the book.

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Each one of the mini-doll characters has a page dedicated to him or her.14342262257_d5cecb41c6

Animal charcter design.14528030922_3bfcb0b11dCharacter design overview.14342467708_eac9e578c0

Pictures and book review from (Maya) blog: http://heartlaketimes.blogspot.ch/2014/06/book-review-lego-friends-character.html

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Example of visual branding art direction for one of the books published by Scholastic (By: Cathy Hapka) Design created in cooperation with LEGO Friends marketing team ,CL an EL department.

 

 

 

 

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