Books LEGO® Friends™

LEGO®Friends Character Encyclopedia. Art Direction and Character design.

LEGO®Friends Character Encyclopedia written by Catherine Saunders, published by DK Publishing. Visual branding Art Direction in Cooperation with LEGO Friends design team, marketing team and CL.


Content design and layout in cooperation with LEGO EL department.14527487494_9b46529e86Character design created with LEGO Friends design and Marketing team. Sets of different sizes are showcased under the Hobbies, Locations and Vehicles sections of the book.


Each one of the mini-doll characters has a page dedicated to him or her.14342262257_d5cecb41c6

Animal charcter design.14528030922_3bfcb0b11dCharacter design overview.14342467708_eac9e578c0

Pictures and book review from (Maya) blog:

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Example of visual branding art direction for one of the books published by Scholastic (By: Cathy Hapka) Design created in cooperation with LEGO Friends marketing team ,CL an EL department.





LEGO, the LEGO logo, DUPLO, the DUPLO logo, BIONICLE, the BIONICLE logo, LEGENDS OF CHIMA, the LEGENDS OF CHIMA logo, DIMENSIONS, the DIMENSIONS logo, the FRIENDS logo, the Minifigure, the MINIFIGURES logo, MINDSTORMS, the MINDSTORMS EV3 logo, MIXELS, the MIXELS logo, NINJAGO, the NINJAGO logo, NEXO KNIGHTS, and the NEXO KNIGHTS logo are trademarks and/or copyrights of the LEGO Group. ©2016 the LEGO Group. All rights reserved.