LEGO® City sets and products from Fire, Police, Train, Demolition, Deep Sea, Space, Great Vehicles, and many more!
The sets were designed by all the super talented model designers within this design team. Working closely with the marketing team, design lead and element designers we created products materializing the vision and direction of the creative directors.
I worked on the Character Designs in the form of LEGO Minifigures and stickers from the concept stage of the drawing to the final design for production in vector graphics. Decorations for LEGO sets in the form of printed elements and sticker sheets.
An important part of the process is a collaboration with the print production and optimising designs to adhere to printing limitations along the way while maintaining the current LEGO brand design language. Keeping organized asset libraries and guides for your team is an essential part of being in the design team.
There were more character graphic designers at this project at that time and we split the design of the characters. The blue female character torso was first character design I did in LEGO. Rest of the characters from the sets are created by the other designers.