Character design illustration LEGO® Friends™

LEGO Friends was launched in 2012. This construction toy theme features five main characters with different personalities: performer Andrea, stylish Emma, nature lover Mia, scientist Olivia and confident organizer Stephanie. This is a story moment for Mother’s day occasion. It is one of the illustrations I created for concept art, style guides, marketing campaigns and LEGO.com.
Screen Shot 2016-11-08 at 6.22.04 PM
Close up of the illustration with preview how it was used on lego.com
Screen Shot 2016-11-08 at 6.21.47 PM


LEGO, the LEGO logo, DUPLO, the DUPLO logo, BIONICLE, the BIONICLE logo, LEGENDS OF CHIMA, the LEGENDS OF CHIMA logo, DIMENSIONS, the DIMENSIONS logo, the FRIENDS logo, the Minifigure, the MINIFIGURES logo, MINDSTORMS, the MINDSTORMS EV3 logo, MIXELS, the MIXELS logo, NINJAGO, the NINJAGO logo, NEXO KNIGHTS, and the NEXO KNIGHTS logo are trademarks and/or copyrights of the LEGO Group. ©2016 the LEGO Group. All rights reserved.